Traditional production takes weeks and massive budgets. I deliver the same cinematic quality in a fraction of the time and at a significantly lower cost. By leveraging advanced AI, I eliminate logistical overhead while maximizing your brand's visual impact.
KYRO | The New Reality (AI Shooting)
Role: AI Director- Phtographer
Creative concept:
KYRO is a modern eyewear project rooted in authoritative minimalism, where sunglasses serve as the core of a sharp "urban uniform." Through cinematic lighting and high-contrast imagery, the brand projects a raw, sophisticated identity for those who demand bold and uncompromising style.
key Contributions:
Concept & Creative Direction: Developed the brand's "Urban Minimalist" identity, transforming the eyewear into a powerful modern icon.
Lighting Design: Engineered a high-contrast, cinematic lighting setup to emphasize product textures and create a sharp, authoritative mood.
Photo Editing & Post-Production: Curated the final look and feel, balancing raw skin textures with deep shadows to achieve a high-end, contemporary aesthetic
This OOH campaign uses bold minimalism and sharp lighting to position the brand as a modern urban essential. The high-contrast portrait paired with clean typography creates an effortless, high-impact look that stands out in a metropolitan setting.
Prompt and wear (E-commerce AI)
Role: AI Director | E‑commerce Visual Strategist
Concept: E‑commerce book that shows the same product from multiple angles (front, side, detail, movement). The goal is not artistic ambiguity, but commercial clarity: the customer understands exactly how the garment fits, moves, and feels within 10 seconds.
Key Contributions:
-Hyperrealistic Texture as a Trust Signal – Applied visible pores, fabric grain, and natural skin rendering to reduce return rates caused by mismatched expectations.
-Consistency Across Every Frame – Ensured the same model, same garment, same neutral studio lighting across all 10 poses. No color shifts, no anatomical breaks – critical for e‑commerce conversion.
Omnichannel Ready – The final output works as an Meta Ad (feed/stories)
Full AI Pipeline Ownership – Managed generation (FreePik/Midjourney) → upscaling (Upscayl) → frame animation → editing (CapCut).
ad
Instagram post
Red Thread (Cross-format)
Role: AI Director
Key Contributions:
- Model of color to enhance the red. Dark skin creates natural contrast, making the red more vibrant.
- Neutral background . Grey-beige backdrop keeps focus on the dress.
- Consistent across formats. Same model, same lighting, same angles for e-commerce photos and video.
- I created the entire AI pipeline. From image and video generation to final refinement, all handled with AI.
- Ready for conversion. Realistic texture reduces returns; works for Meta Ads, stories, and hero images.
Magazine
Double Hero – Consistent Face
Instagram feed
Dappled Light (Fashion AI)
Role: AI Creative Director
Creative Concept: "The Silent Pulse of Matter"
Translating "quiet luxury" into a sensory digital experience. A minimalist Apulian villa with dappled light—sun filtering through olive branches onto stone—emphasizes the tactile nature of intrecciato leather and raw linen. No logos. Only texture.
Translating "quiet luxury" into a sensory digital experience. A minimalist Apulian villa with dappled light—sun filtering through olive branches onto stone—emphasizes the tactile nature of intrecciato leather and raw linen. No logos. Only texture.
Key Contributions
Creative Direction – Built a visual identity where the villa becomes a collaborator, mirroring the tension between hardness and softness.
Visual Metaphor – Dappled light as the true protagonist, mapping onto leather and linen like a living watermark.
Video Synthesis – Orchestrated an AI pipeline (Gemini → Veo → Kling → DaVinci Resolve) for tactile close-ups. Color grading: Parakeet Green, Tangerine, Espresso.
Novawear (Fashion Brand Film)
The campaign extends into a designed Instagram feed system, where the brand is translated into a curated sequence of visual posts representing NovaWear. Each image is conceived not as an isolated asset, but as part of a cohesive grid that defines the brand’s identity on social media. The feed alternates between industrial coldness and warm, natural light, visually reinforcing the narrative of transition from external noise to personal clarity. This structured approach simulates how the brand would exist in a real digital ecosystem, where consistency, rhythm, and visual coherence shape perception and recognition.
Role: AI Director & Visual Consistency Strategist
Key Contributions
Visual continuity across different locations – I used the same Asian model in diverse settings (urban, natural, minimalist interiors) while keeping her facial features, posture, skin tone, and body scale consistent. This approach ensures the bag’s identity remains recognizable and coherent, no matter the background.
The bag as hero product – Every shot is built to keep the bag at the center of attention: strategic positioning, faithful texture, controlled reflections. Even when the location changes, the accessory maintains the same color, relative size, and level of detail.
Ready for e‑commerce and social media – The images work both as website carousels (front, side, detail) and as content for Instagram or Meta Ads, thanks to the model’s repeatability and the product’s visual prominence.
HYPER (TikTok Vertical Campaign)
Identity Shift & Digital Product Synthesis Engineered a seamless character identity shift from dark to blonde hair, utilizing digital tailoring to synthesize a non-existent, original hoodie design onto the final model for a high-fidelity, production-ready e-commerce asset.
Role: AI Creative Director | Video Editor
Short-form fashion film designed for vertical social media platforms, focused on streetwear aesthetics and high-impact visual rhythm. The project was developed specifically for TikTok-native consumption patterns.
Key contributions:
AI generation of consistent character set using Seedance
Motion generation and animation using Kling AI
Vertical editing and pacing optimized for social retention
Final assembly and export in CapCut for platform-native delivery
Design of a saturated, brand-driven visual identity for digital fashion content
The campaign extends into a simulated e-commerce website, where the brand identity is translated into structured product pages for mobile and desktop. The layout presents garments within a clean digital storefront environment, mirroring the logic of a real online shop. This approach allows the visual system to move from social-first storytelling into a functional web context, maintaining consistency in color palette, composition, and tone while adapting to product-focused communication.
AI Fashion Sets (Generative Editorial System)
Instagram feed
Rose Whisper (Fragrance Visual Campaign)
Role: AI Creative Director | Video Editor
The Olfactory JourneyRose Whisper is a conceptual scent designed for those seeking intimacy and mystery. A surrealist exploration of scent as a bridge between the physical self and the subconscious.
Key Contributions
-Creative Direction & Developed the "Rose Whisper" visual identity
- Use reflections to symbolize the internal dialogue and the emotional "aura" triggered by the scent.
-Composition & Advanced Image Synthesis Orchestrated complex layering—integrating macro skin textures with expansive, dream-like landscapes to maintain a high-end beauty aesthetic.
- Full Brand Pipeline
